Google says is a new generation of tech that must better stop spam and then Google’s has releasing fourth spam-fighter “Penguin Updates” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood. Matt Cutt’s, the head of Google’s Web spam team, announced the new Penguin 2.0 updates during This Week in Google (Episode #199).
He referenced the earlier video of himself discussion about the next generation Penguin updates, and said this is being rolled out “within the next few hours.” Cutt’s later posted more details about this roll out on his blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more web spamming will see more impact.”
Previous Penguin Updates:
Penguin 4? Penguin 2.0? We name each release of Penguin in sequential order, so it’s easy to know when one happened. The list so far:
- Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
- Penguin 2 on May 26, 2012 (impacting less than 0.1%)
- Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
- Penguin 4 on May 22, 2013 (impacting 2.3% of queries)
But after the first release, the second and third still were data refreshes of the same basic Penguin algorithm with only minor changes. This fourth release is a major change, so big that Google has referred to it as Penguin 2.0 internally.
