Recent updates by Google to the Keyword Tool should mean that choosing which keywords to run in an Ad Words PPC campaign should be simpler than before.
Announced on the Inside Ad Words blog this Thursday by crew member Katrina Kermit, the newly updated Keyword tool claims to offer a “new, streamlined way for you to identify additional keywords and add them to your account.”
The new Keyword Tool combines two other tools previously available, the “search based keyword tool” as well as the old Keyword Tool. Formerly the “search based” tool provided insights based on search traffic relevant to a sites landing page, whilst the old Keyword Tool only generated possible keywords based on the content of the URL, words or phrases entered into it.
Now the updated tool allows users to search by words, phrases, and websites or in some cases, categories to see both types of information in a central location. Currently in the beta launch phase, Google says that it will roll it out over the next few months. Although users will still be able to switch back and forth during this transition period, the company says that the new tool will provide “more relevant traffic estimates”.
Announced on the Inside Ad Words blog this Thursday by crew member Katrina Kermit, the newly updated Keyword tool claims to offer a “new, streamlined way for you to identify additional keywords and add them to your account.”
The new Keyword Tool combines two other tools previously available, the “search based keyword tool” as well as the old Keyword Tool. Formerly the “search based” tool provided insights based on search traffic relevant to a sites landing page, whilst the old Keyword Tool only generated possible keywords based on the content of the URL, words or phrases entered into it.
Now the updated tool allows users to search by words, phrases, and websites or in some cases, categories to see both types of information in a central location. Currently in the beta launch phase, Google says that it will roll it out over the next few months. Although users will still be able to switch back and forth during this transition period, the company says that the new tool will provide “more relevant traffic estimates”.
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