Google has launched an automatic video captioning service for YouTube videos to make the content easier to get to deaf people or anybody search for videos online. Though, experts say that it the new feature also has advantages for search engine optimization (SEO) campaigns.As the captioning feature is still in its raw stages, experts state that it can optimize people searching for videos in search engines. Theoretically, video scripts will provide YouTube content stronger online presence.
“Having a transcript in the video is huge for SEO,” added Andrew Shotland, an owner of a local SEO Guide in California. “Having targeted text on a page helps the video rank in search engines for specific searches.”
At present, very few videos are being captioned on the web. YouTube captions will be indexed in search engines for keywords placed in the captions.
Andrew Shotland cited: “If we are talking about a plumber video, that page will have words like leaky pipe, city name, change your toilet and many others the publisher cannot have added to the written description on YouTube. The videos will catch the attention of search engines even more. I would not be surprised if YouTube’s traffic goes through the roof. The video pages will have so much more text they may rank on.”
Also if the transcripts will work like embed codes, users can tag YouTube videos, which will also advance its search engine rankings.
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