Thursday, November 26, 2009

GOOGLE UPDATES: Google Movie Search Goes Mobile For iPhone, Android

The holidays have been reached here in the U.S., and some people find the time to catch up on movie they normally might not see.

So it is good that Google earlier this month improved its Google movie search site, adding show times, trailers, reviewers, genre filters as well as Google Maps of theater locales.

Google Yahoo Msn UpdateThat’s all well and good, however movie-going can be a spontaneous activity, providing a reprieve from Black Friday shopping sprees that leave shoppers physically as well as emotionally drained.

Shoppers, take heart. Google this week extended its latest movie search capabilities to Apple's iPhone, Android-based devices like myTouch 3G, Motorola Droid or HTC Eris, and Palm WebOS smartphones.

Navigate to google.com in the Web browser, look for "movies," and then tap on the "More movies" link. Users can then browse a list of movies or opt for the "Theaters" button to browse a list of theaters close to them.

Google Yahoo Msn UpdateAs with Google's desktop version of movie search, Google's mobile movie search shows trailers, ratings, show times, and lists and Google Maps of the nearest theaters.

Look into this demo video of how to access the movie search results:



Search results for movies are accessible in English in the US, UK, Canada, Ireland, Australia, and New Zealand.

This will be a boon to moviegoers everywhere, but it's also an instance of how Google is taking everything it does on the desktop Web as well as porting it to mobile devices, part of the company's resolute trust that users want the Web with them everywhere they go.

As soon as it comes to basic Web search and surfing, is there anything on the desktop Web that won't be made mobile one day? I can't imagine of anything offhand. That bodes well for Google's business: Google's mobile ads may follow users everywhere they go.

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