Thursday, October 22, 2009

Google May possibly Launch Music Service to Challenge Apple iTunes

Google is set to face Apple, Spotify and more than a few players in the digital music space by launching Google Audio, TechCrunch reported October 21, citing various sources.

Google spent the last few weeks striking deals to seed the service with music content from the most important music labels, according to the report. The service will allegedly be an exodus from the Google China search and download music service the company launched in the year 2008.


"This new service will be obtainable for at least U.S. users, our sources confirm, even though it isn't clear if it is a download or streaming service, or both," wrote TechCrunch's Michael Arrington. Google will offer enhanced music search with a streaming function and it will Search for an artist or song will bring up a box with a streaming link assigned to streams either from Lala or iLike. In an update, Arrington alleged that the launch will be on October 28 at a Hollywood concert event.

That's it on the skimpy details, even if a streaming model would make sense given Google’s predilection intended for running applications on the Internet cloud.

Google declined to comment. If such a service does draw closer to fruition it would be yet one more front where Google is waging war versus one-time buddy Apple, which has put up a wall by eliminating the Google Voice phone management application.


Google as well as Apple are increasingly butting hands in the smartphone arena, where Google is seeing T-Mobile, Sprint, Verizon Wireless to offer smartphones based on its Android mobile operating system.


The companies are also contending in mobile applications, and Google expects to issue the Chrome Operating System for netbooks next year, challenging Windows as well as Mac OS X.

But that may not be all. Google might be taking a page out of Apple's design-the-device-yourself handbook by releasing an actually Google Phone, goes the next huge rumor to come up with Googleplex this week.

Northeast Securities analyst Ashok Kumar says Google's design partners told him Google is working with a smartphone manufacturer, probably HTC, to have a Google-branded phone accessible this year through retailers and this gadget will be powered by Qualcomm baseband chips.

The idea is to bypass traditional carriers so that Google might control what features and applications run on it -- the accurate solution for the situations such as Apple's treatment of Google Voice. On the other hand, this can also undermine efforts from Motorola, which is betting the company on its Cliq along with Droid smartphones, and others such as Dell and Samsung.

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