Monday, October 26, 2009

GOOGLE UPDATES: Google Adds Personalized Touch To Reader

Los Angeles - Having access to dozens of sources for the most recent news events in the tech world right at your fingertips, and if you are an enthusiastic Google Reader user as well, you now have the cause to enjoy... The search titan, previous week added some new personalization features to its Google Reader to assist tailor content on its Web 2.0 feed more smartly, by tracking a user's online behavior, the company wrote in a blog post.

The Mountain View, California, company has unveiled two more updates that include something called the “Explore” segment that appears under the “People You Follow” section. The latest Explore section appears in your sidebar over your already-existing folders and feeds and provides you with “Popular Items”as well as “Recommended Sources.”

“We make use of algorithms to find top-rising images, videos and pages from anywhere (not just your subscriptions), gather them in the new Popular items section and order them with what we think you will like best,” explains Google's Beverly Yang. “Now you don’t have to be embarrassed about missing that hilarious video everybody is talking about -- it must show up in your 'Popular Items' feed automatically.”

Google have also re-jigged its reader's recommendations feature section by moving it below the newly added app's Explore section. Google also given it a new name called “Recommended Sources”, but it still utilize its Reader Trends as well as Web History features to pull a list of in isolation targeted feeds together.


Apart from adding the new Explore section, Google has also scattered a bit of; fairy dust on Reader by creating a sort option dubbed “Magic” that creepily reorder items in the feed based on your individual usage and overall activity in Google Reader.


This feature can be accessed when you will either hover your cursor over a feed or folder. The grand news here is that the feature actually gets better over time. The more you share or “like” stories, the superior the sorting will become.


“Unlike the old 'auto' ranking, this latest ranking is personalized for you, and gets better with time as we learn what you like best -- the more you 'like' and 'share' things, the better your magic sort will be,” says Yang. “Just give it a try on a high-volume feed folder or else all items and see for yourself!”


It will be exciting to use Google's new personalization features in Reader moving forward. And if you have not yet made yourself familiar with the new features, give it a swivel and enjoy.


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