Friday, October 23, 2009

GOOGLE UPDATES: Custom Search, AdWords API, Maps, Search Appliance, Friend Connect and More

Google had one busier week pushing out updates. That is really no surprise considering Apple released product refreshes and Microsoft released Windows 7. Google hasn't let any main update from any competitor go by devoid of their own news and this week was no different.

Google already got a deal with Twitter (identical to Bing deal with Twitter) and a new social search experiment set up in Google Labs.


Here are seven updates that are slightly minor but you still want to know about:


Custom Search is currently available for mobile search experiences on smartphone and higher-end devices. Google will even host your mobile-optimized tradition search pages for you; otherwise you can horde it on your mobile site.


AdWords API has a recent version that includes asynchronous calls, keyword along with placement ideas, also a location extensions preview.


Google Maps for Mobile has brought out layers for Blackberry users.


Google Search Appliance, an enterprise search server which releases an update that consists of a Self-Learning Scorer.


Google Friend Connect has a novel Wordpress plugin.

Webmaster Central has new directions for verifying a Blogger blog in Webmaster Tools.
Google Reader added Popular Items along with Personalized Ranking features.

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