Monday, December 28, 2009

Google to boost up speeds with "Caffeine"

Google Yahoo Msn Update
The holidays are not over just yet: Google has another special gift lined up for users this holiday season.

To bring in the New Year, Google will finally be implementing a latest update to its search algorithm, code-named "Caffeine," which is designed to considerably improve the speeds at which search results make it to the user's screen. For searches regarding larger multimedia files, like photos and videos, users will most likely notice the biggest difference.

A few people are saying they are already noticing faster load times, even though Google promises that the update will not roll out until after the holidays.

As for the actual results, not too much must be affected, though we can probably expect Google to go on giving more weight to social media. Less than a month ago, Google began including real-time updates (drawn from social networking sites similar to Facebook and Twitter) in its search results. An actual box appears in the results with an up-to-the-minute posts fading in and pushing older posts down.

While Google has been extensively testing out "Caffeine" since August, a latest survey concludes that users cannot notice the speed jolt. Most Web sites are not even optimized to take benefit of the update, according to SEO Marketing firm Irbtrax, which recently performed an indiscriminate study of 50 business and consumer Websites.

Still, Google has some serious stakes in its search engine, which has received a few slight competitions from Microsoft's Bing. Speed plays a central part in which search engine users decide to follow.

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