Yahoo launched a social site encouraging web users to perform random acts of kindness in the run-up to Christmas.
The You In? Campaign directs users to kindness.yahoo.com where visitors are prompted to place details of their ‘purple’ acts of generosity and inspire others.
People are also encouraged to upload photos of their acts on Flickr, whereas Yahoo maps shows where they are taking place.
Yahoo said it will also take inspiration from those on the site, which also links to ways people can donate to charities.
Meg Garlinghouse, the senior director of Yahoo for Good, the online company’s community affairs division, said, “We believe that one small act of kindness can light a ripple of generosity also we hope to inspire the Yahoo community to create a wave of goodwill around the world.”
The campaign follows Yahoo’s multi-million pound it’s you branding campaign launched in the autumn which focused on Yahoo’s latest portal rebrand, which made it easier for visitors to add services as well as apps from Yahoo and other providers including Facebook and MySpace.
The You In? Campaign directs users to kindness.yahoo.com where visitors are prompted to place details of their ‘purple’ acts of generosity and inspire others.
People are also encouraged to upload photos of their acts on Flickr, whereas Yahoo maps shows where they are taking place.
Yahoo said it will also take inspiration from those on the site, which also links to ways people can donate to charities.
Meg Garlinghouse, the senior director of Yahoo for Good, the online company’s community affairs division, said, “We believe that one small act of kindness can light a ripple of generosity also we hope to inspire the Yahoo community to create a wave of goodwill around the world.”
The campaign follows Yahoo’s multi-million pound it’s you branding campaign launched in the autumn which focused on Yahoo’s latest portal rebrand, which made it easier for visitors to add services as well as apps from Yahoo and other providers including Facebook and MySpace.
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