Tuesday, December 1, 2009

Google to permit publishers limit free website access

Google Yahoo Msn UpdateSAN FRANCISCO — Google on Tuesday said it will allow publishers set a limit on the number of articles people can read for free through its search engine.

The move comes as media titans bash Google for profiting from online news pages indexed by the California-based Internet giant and served at free of cost to people searching for stories, photos or other material through online.

Google said that the publishers can join a First Click Free program that lets the Internet firm index website content however prevents Web surfers from having unrestricted access once they reach the online locales.

An Internet user’s first click leads to the preferred Web page, but attempts to delve deeper into a site are routed to payment or registration pages, according to Google.

"Previously, each click from a user would be treated as free," Josh Cohen, Google senior business product manager said in a blog post.

"Now, we have updated the program so that publishers can limit users to no more than five pages per day without registering or subscribing."

The change announced Tuesday means Google users may start seeing registration pages pop up when they click for a sixth time on any given day at websites of publishers using First Click Free, according to Cohen.

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