MSN is combining with the publisher of ELLE and Women's Day to create a new online lifestyle site for women. It will launch in the first half of 2010 and it will focus on style, beauty, relationships and home décor.The news comes in the wake of the victorious launch of Wonderwall.com, an entertainment portal focused on celebrity news and the site averages 9.5 million unique views a month.
"Lifestyle is one of our top priorities because of its rising popularity and strong appeal to the adult female audience and advertisers that wish to reach them. We see a huge opportunity to expand on our present lifestyle offering by delivering a new experience that is unique to the broader lifestyle category," said Scott Moore, who is the U.S. executive producer of MSN.
I have to declare, this announcement reminds me of another certain online lifestyle site targeted to women: Yahoo! Shine.
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